Moloko Podcast
Project overview
Moloko Podcast, one of Peru’s most recognized podcasts, gained significant traction on platforms like YouTube and Spotify, but its strong visual identity played a crucial role in connecting with its audience. My contribution to this project involved the creation of the logo, the corporate mascot, and the overall development of their visual identity and branding.
The logo and mascot were designed to reflect the dynamic and bold nature of the show, aligning with its unique tone that balanced humor and serious discussions on topics such as music, politics, and culture. I worked to ensure that the visual elements resonated with their community, the "Molokial family," fostering a strong brand presence that was instantly recognizable. My goal was to craft a cohesive brand identity that amplified the podcast's digital presence and further engaged its audience.
Project execution
After exploring various visual design options, we decided to create a mascot named Moloki. The creation of Moloki not only brought a character to life that reflects the energy and creativity of Moloko Podcast, but also gave the show a recognizable face for its visual identity. We used vibrant colors and expressive shapes to communicate the essence of the podcast, blending humor, current affairs, and engaging discussions.
Moloki has become an integral part of the Moloko Podcast brand, emotionally connecting with listeners in every episode. If you're looking for an entertaining podcast that makes you laugh while addressing relevant topics, Moloko Podcast is the perfect choice.
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