As part of my work at Global66, I was in charge of developing the illustration system for a money transfer platform that is simple, secure, and reliable. My goal was always to visually convey the essence of Global66, a platform that makes money transfers easy and intuitive. Additionally, the platform allows users to compare prices and check the exchange rate in real-time, ensuring they always get the best available option in the market.
Whether you need to send money to a loved one in an emergency, pay a debt, or make a regular transfer, Global66 offers a safe and convenient solution for all your money transfer needs, providing transparency and peace of mind in every transaction.
Consistency in graphic style is crucial for achieving a solid and recognizable corporate image. In this regard, Global66 made an excellent decision in recognizing the importance of choosing a single graphic style and developing an accompanying illustration system. This change allowed the brand to have a more coherent and professional image across all its platforms, both digital and physical. By having an illustrated system, messages can be conveyed more clearly and effectively, which helps the audience better understand the services offered by Global66.
This illustration work not only enhanced the visual experience but also strengthened the brand identity, making Global66 stand out in the competitive money transfer market. Thanks to a consistent approach to visual representation, users now have a closer and more trustworthy connection with the brand, as every graphic element is designed to reinforce the values of transparency, simplicity, and efficiency that define Global66. This impacts not only external perception but also the user experience, as graphic consistency makes navigation and understanding the processes within the platform easier.